In this - fourth - educational article, we want to talk to about an overarching guideline, which helps us get the details around campaign decisions right.
RULE 4 is all about Respecting the guest.
From deciding the frequency of e-mails to send out, to the volume/number of offers that will be included, a healthy respect for the guest, and a recognition that they are someone whom ‘we know’ (as opposed to ‘shoppers’ on the internet) will do miracles for your conversions. Turns out that when targetting guests correctly, a counter-intuitive ‘less is more’ rule applies! .
Read on to find out why we think that this rule 4 of ancillary sales for high conversions will help your hotel increase its revenues, whilst simultaneously boost guest satisfaction.