The Thavorn Beach Village Resort cares about hospitality. Its owners have a deep understanding of the industry and a belief in offering memorable experiences to their guests. Being the first client using UP2 in Thailand, they (and their group) have seen a very significant uplift in their revenues and ancillary sales.
In this - fourth - educational article, we want to talk to about an overarching guideline, which helps us get the details around campaign decisions right.
RULE 4 is all about Respecting the guest.
From deciding the frequency of e-mails to send out, to the volume/number of offers that will be included, a healthy respect for the guest, and a recognition that they are someone whom ‘we know’ (as opposed to ‘shoppers’ on the internet) will do miracles for your conversions. Turns out that when targetting guests correctly, a counter-intuitive ‘less is more’ rule applies! .
Read on to find out why we think that this rule 4 of ancillary sales for high conversions will help your hotel increase its revenues, whilst simultaneously boost guest satisfaction.
Today we want to talk to you about minding the ‘why’ of each communication.
RULE 3 is all about the content of your offer. Specifically, it is about hoteliers structuring and wording their offers in such a way, that they are answering a very significant question on behalf of guests:
‘Why should I buy this’?
If we wanted to show we have already started thinking about the previous two rules (1. looking at numbers across our audience, and 2. timing of the offer), we can even improve on this question and phrase it like this:
‘Why should I buy this, now, and here?’.
Read on to find out why we think that this rule 3 of ancillary sales for high conversions will help your hotel increase its revenues, whilst simultaneously boost guest satisfaction.
There are few golden rules that we always follow when helping our hotels make ancillary sales a truly positive experience. And by that we mean meaningful for everyone involved - both hoteliers and guests alike. From meaningful offers, to reasons to book now, to impeccable personalised content and timing, putting an offer in front of a guest should be the results of a well crafted strategy.
In this - Rule 2 - of our new educational series, we propose a structured approach to deciding which add-on and service should be offerd based on the timing of your messages. By splitting the timeline into separate actions for booking, post booking, lead-in, arrival and post arrival segments, we can propose strong benefits to all hoteliers who want to optimise their upselling techniques.
There are few golden rules that we always follow when helping our hotels make ancillary sales a truly positive experience. And by that we mean meaningful for everyone involved - both hoteliers and guests alike. From meaningful offers, to reasons to book now, to impeccable personalised content and timing, putting an offer in front of a guest’s eyes is both an art and a science. In this article we tackle Rule1 - listening to what the numbers tell us.
In this - Rule 1 - of our new educational series, we explore the need to do what marketing has been teaching us for several decades: listen to the market. What are your existing customers telling you? Which products and services are needed? Why does that makes sense? Can you repeat the experience and if yes, should you offer it to everyone, or are there segments that would be better suited to the offer?
UP2 are delighted to announce that as of today, we are able to empower hotels who want to offer their guests the option to plant a tree when they stay. Each customer can be given a personalised offer to select how many trees they want to plant, where in the world the tree will be planted etc. and UP2 will follow up (on the hotel’s behalf), with seamless communications, before, during and well after they have left the hotel.
Upgrade2 and Cookiebite.net are delighted to announce the development of some truly exciting functionality, designed to help hotels with a low-cost, easy-to-implement solution for Covid Safe Check In.
I wanted to share with you some thoughts on the DOs and DON’Ts with your technology strategy and your relationship with your suppliers, at a time of such a profound crisis. Far too many tech companies forget their responsibilities (whilst focusing on their own fires) and it is essential to remember that you are the client, and your well-being should be everyone’s priority.
Thoughts on the world of ancillary opportunities for the hospitality sector. In this second instalment, Vladimir is sharing some candid thoughts on the surprising size and breadth of untapped opportunities for hotels, whilst asking the inevitable questions that arise; from a comparison between airline and hotel ancillary revenues.
Vladimir Martinov, CEO and Founder of UP2 is a believer in market audits. In this article he explains how UP2 was the result of a thought experiment and market audit that presented this new solution as ‘a logical inevitability’ for hoteliers who care about their customers.
I take pleasure in sharing with you something that, chances are, you’ve never seen before.
The image above (left) shows part of a reservation confirmation for an add on sale at the Thavorn Beach Village Resort.
So, what’s so unusual about that? I hear you ask.
Well, at least three things. And I’m not even talking just about the dates of stay (visible on the second image on the right), showing the reservation for when most of the rest of the world is still in some form of shut-down.
CREATING AN INNOVATIVE APPROACH FOR REVENUE MANAGERS TO DEVELOP THEIR PROMOTIONAL STRATEGY as well as creating new revenue streams that keep pulse of the hotels competitive set and positioning. All this, discussed at the Mini ITB event in Berlin last week, where our very own Vladimir Martinov, CEO & Founder of our post res e-commerce optimisation engine, offers interesting insights.
